selling in calgary

guide to selling

There’s a lot to know when it comes to selling a home. Whether selling your first home or a seasoned Seller, our in-depth Selling Guide will take you through all the steps. 

  1. Prepare your home and stage like a pro

  2. Price and market your house or condo (or know how to pick the right agent to do it for you)

  3. Be ready to show your home to prospective Buyers

  4. Negotiate and close on your home

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Home Preparation

You know what they say: you never get a second chance to make a first impression. Preparing your home for sale is hard work, but do it right, and you’ll reap the rewards of your efforts in your bank account.

Step 1 – De-cluttering and De-personalizing

Step 2 – Cleaning

Step 3 – Staging

Step 4 – Repairs and Renovations

What we do differently:

  • We’ll tell you what others won’t. We’ll give you advice on what you can do to help get top dollar for your home. That might mean telling you your cat doesn’t smell very good. Or that you need to re-paint that red wall.

  • We’ll help with coordinating the preparation of your home and help you reorganize rooms for the best look .

  • We’ll help you stage your home so that it looks its best.

Pricing and Marketing


Your home is only worth what a Buyer is willing to pay, but the right pricing strategy can determine how much money is left in your pocket and how much is left to negotiate.

Your asking price is equivalent to naming the first number in a negotiation, so selecting the right asking price is essential. Price too high, and you risk being on the market for a long time and getting less than you might have (had you priced at market value); price too low, and you’re leaving money on the table. calgary

How we help you price your home:

  • We know the market and the comparable sales in Calgary. We live and breathe real estate in this city, and when we’re not out looking at properties with clients, we’re doing it ourselves.

  • We physically see all your competition before and during the listing, so we know how to price your home accordingly.

  • We know what sells, what doesn’t, and why.

marketing strategy


Contrary to what some agents will have you believe, there’s much more to marketing your home than just putting it on the MLS – at least if you want to get top dollar. When it comes to reaching Buyers, an ideal marketing plan should involve:

1. Identifying Your Ideal Buyer

2. Marketing Materials that Resonate with your Ideal Buyer

3. Looking Good and Being Found Online

4. Exposing Your Home to Buyers Who Don’t Even Know They’re Buyers Yet

How we help you market your home:

  • We admit we don’t market properties like everybody else. We’re known for our leading-edge listing marketing. We take the best of traditional advertising and couple it with proven digital and social marketing to give the homes we list maximum exposure.

  • We work with Buyers, too, so we know how Buyers think. We’re pros at profiling your Ideal Buyer and figuring out where they are (so we can be there too).

  • We don’t take photos with our phones. We work with professional photographers, have our flare for interior design, and are web geeks who make your home look so good online that people can’t wait to see it in person.

  • We know how to make your home stand out in a crowd and get the attention it deserves.

Showing Your Home

Your home is ready, the price is right, the marketing has worked, and the Buyers want to see it. Here’s our best advice for showing your home to potential buyers:

1. Be flexible with showing times

2. Leave your house during showings

3. Make sure your home is always in top condition

4. Have Open houses

5. Get Feedback

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How we can help:

  • We ask for feedback from every agent who shows your home so we know how Buyers are reacting to it.

We provide weekly status reports (or more often if you want) about the number of showings, the feedback about your home and what’s been happening in the market while you’ve been listed.

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The offer will contain some important points of negotiation:

  1. The Deposit

  2. The Price

  3. The Closing Date

  4. How Long The Offer Is Open Until

  5. The Conditions

Once you receive an offer, you can respond in one of 3 ways:

  1. Accept the offer as is – congratulations, you’ve just sold your house!

  2. Make a counter-offer (with better conditions and/or price for yourself) – the Buyer at this point can accept your counter-offer, make another counter-offer or walk away altogether.

  3. Decline the offer and walk away.

Negotiating is a fine art, and if you’ve chosen your agent wisely, they’ll provide solid advice and guidance to get you the price you want. The final price decisions when selling your home are always yours to make, but it helps to have a strategic negotiator on your side.

Look, we’re just gonna say it: we kick ass at negotiating. We know every trick in the book.

We’ll negotiate on your behalf as though we were selling our own home and won’t be bullied or pressured into making a move you aren’t comfortable with.

We know the legal agreements backwards and forwards and can help you decipher the fine print. We’ll take the mystery out of all that legalese and do everything we can to make the process as painless as possible.

On average, our listings sell for 98% of list price. 

Ready to Sell Your Home?

Fill in the form or call/ text us at 403.992.5445 

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